Imagine driving to work, turning on the radio, and hearing your city's most popular morning team talking about your product: How cool it is, why listeners should want one of their own and, if they're not caller number 10 right now, where listeners can go to buy it.

Radio promotions are top disc jockeys talking about and giving away your products and services.  These on-air contests are the most effective and efficient way to get your business out in front of millions of listeners.

YOUR brand's messaging reaching YOUR target audience and driving them to YOUR Website – all delivered by your customers' favorite DJs.

What does this sound like?  Take a listen...

WHY ARE THEY SO EFFECTIVE?

Three Reasons:

• Authentic Endorsement: With an advertisement, listeners know that some company paid a writer to create it, a spokesperson to record it, and a radio station to air it. But when a DJ talks about the great prize he's about to give away, he lends it the authenticity that an ad can't buy.
  
• In-Programming Placement: When DJs are talking, consumers stay tuned in. They stay tuned to hear something funny, learn something interesting, or win something cool.  On the other hand, the minute advertising blocks begin, listeners mentally tune out or worse: change the station.
• Return on Investment: Lingo gives its clients, on average, a 25:1 return on their promotion costs. These results are consistent, quantifiable and, at the end of your promotion, wrapped up in a tidy little report that you can confidently hand to the person in charge of the purse strings.

Broadcast radio continues to be one of the most viable mediums with listenership steadily climbing, up more than 2 million people in the first quarter of 2009.  Conversely, industry experts predict satellite radio growth will stall, and pay-TV subscriptions will decrease. Other media, including newspapers and magazines, have already shown signs of decline this year.

WHY LINGO PR?

Radio expertise is the core of Lingo PR. We have contacts at thousands of stations across the country with whom we are in constant communication. We understand who their audiences are and what they want. So when we call, stations already know they're going to get something their DJs will love talking about and their listeners will love winning. 

Clients also love Lingo.  We understand their brands and recognize the listening habits of their core consumers; then target the stations that bring it all together.  Television networks, professional sports leagues, and major motion picture studios have all secured thousands of hours of air time, earned millions of dollars in promotional value and made hundreds of millions impressions on key consumers – resulting in increased sales and Web traffic

See what clients and stations are saying about Lingo; check out the results from some recent promotions; and listen to actual airchecks (audio clips).